Will Apple’s Premium-Price Strategy Still Work in 2009?
Dec 16th, 2008Apple Inc has been known for long of its premium-price strategy. "We don't know how to make a $500 computer that's not a piece of junk," Steve Jobs, Apple's CEO, said in October implying the wave of affordable, reduced-size notebooks, often called netbooks, flooding the market this year. The strategy proves working really well for the company bringing in close to 20% profit margins in comparison with 6% or less for its competitors. And until October, Apple had enjoyed a successful ...

