When Apple announced to stop attending MacWorld after the last show early next year, questions also rise seriously over the future of trade shows in general. There were many comments about the ROI a company gains at a trade show and it appears not efficient enough for Apple, according to the company's claim: Apple is reaching more people in more ways than ever before, so like many companies, trade shows have become a very minor part of how Apple reaches its customers. The ...

Apple Inc has been known for long of its premium-price strategy. "We don't know how to make a $500 computer that's not a piece of junk," Steve Jobs, Apple's CEO, said in October implying the wave of affordable, reduced-size notebooks, often called netbooks, flooding the market this year. The strategy proves working really well for the company bringing in close to 20% profit margins in comparison with 6% or less for its competitors. And until October, Apple had enjoyed a successful ...

As the ads showing in the New York Times and the Wall Street Journal, Apple said users have "downloaded over 300 million" applications from its App Store since it opened in July, 2008. Apple also informs that there are now over 10,000 apps available for iPhone and iPod Touch on the store. Though according to Apple most downloads are free apps, Dan Frommer, Silicon Valley Insider, estimated that "Apple has booked $50 million to $100 million in revenue so from those ...

It was discovered that Apple's new MacBook and MacBook Pro takes a huge hit in performance when users remove battery running the notebooks off AC power. While Gearlog's Zach Honig benchmarked a 2.53 GHz MacBook Pro using a multiprocessor test called Cinebench R10 with third-party RAM, he noticed an usual 37% plunge in processing power. It turned out RAM was not the cause but the battery he had removed before. Re-benchmarking, the MacBook Pro showed a score of 5,549 with battery, ...